Mariya Nurislamova is most effective generally known as the co-founder and CEO of Scentbird, the favored subscription assistance billed since the “Netflix of perfume.” Over time she has also launched Deck of Scarlet, a direct-to-consumer magnificence brand, and Drift, a scent-targeted motor vehicle accessory line.
Having said that, by night she transforms into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is Mariya,” which has amassed in excess of 102,000 subscribers and options greater than 1,200 movies. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting an important and engaged viewers.
Electronic Existence & Written content
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Centered on chakras, energy portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open up, own interactions where she addresses viewers’ deepest concerns.
Quick-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers throughout platforms.
Her cross-platform attain helps make her a notable voice in the trendy spirituality arena.
Entrepreneurial Journey
Though her spiritual id thrives on the web, her founder persona is rooted in tangible organization achievements:
Scentbird (2014–current): A subscription product presenting in excess of 800 fragrance possibilities to ~700,000 subscribers in the U.S. and Canada, backed by YC and boosting in excess of $25 million in undertaking funding.
Deck of Scarlet: A magnificence subscription palette released in 2018–19, collaborating with prime influencers to offer curated make-up kits below $30 just about every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance solutions to cars.
Her entrepreneurial rise has actually been extensively included by organization outlets for instance Inc. and Makeup.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Turn in 2018
In 2018, Mariya expert what she describes as being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Before long after, she introduced her spirituality-targeted content throughout YouTube, Instagram, and TikTok.
Considering the fact that then, her material has delved into:
Living in “the Matrix”, a simulated fact framework.
Therapeutic by way of Electrical power, such as claims like self-therapeutic cancer or AIDS and processing miscarriage being a karmic selection.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked teeth with further spiritual this means.
These higher-assertion beliefs at some point collided together with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual information began to conflict together with her corporate graphic. The Enterprise of Style documented on subscribers, influencers, and also inside mirrored brand names raising alarms after getting statements about Hitler to be a Instructor of “3D World warfare,” denials of illness, and crystal divination—all underneath Mariya’s serious title.
Noteworthy critics:
YouTuber Keya’s Earth and Zachary Michael said they’d not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly called out her pseudoscientific promises and questioned the quality of Scentbird’s service.
Regardless of the backlash, Mariya insists she retains her identities unique and stands by her spiritual mission, unbowed by stress to eliminate content .
Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual educating is unusual among the her friends. It provides:
An reliable particular brand name that resonates with consumers trying to get deeper connections.
Diversified earnings streams across retreat events ($1,111 to $a hundred twenty five,000) and private channeling periods.
two. Scale & Influence
Business enterprise progress: Scentbird experiences 45–fifty% YoY growth due to the fact 2022, profitability because 2019, with yearly revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners numerous Countless sights per video clip, developing viral cultural existence.
three. Loyal Neighborhood
In excess of one,two hundred videos and steady uploads have designed a cult-like subsequent of seekers open to her Strength-centered and mystical choices.
Rising Risks & Identity Problems
Brand name Name Hazard
Buyers, employees, and customers might check out Mariya’s metaphysical statements as off-putting, possibly eroding brand believe in.
Content material Moderation & Liability
Daring promises in mariya nurislamova wellbeing and spirituality may well invite social-platform warnings, regulatory scrutiny, or debates above ethical obligation in affect.
Stakeholder Confusion
Even with her assurances, investors remain mainly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder assurance.
Route Ahead: Navigating Twin Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and organization worlds much more effectively—protecting spiritual information on independent platforms or less than a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness components into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her far more ethereal content with evidenced-dependent assistance, she could extend her base when minimizing alienation.
Closing Thoughts
Mariya Nurislamova stands at a exceptional intersection—exactly where enterprise‑quality entrepreneurship meets spiritual authority. She has created a scalable, profitable small business empire, while capturing the imaginations of digital-age spiritual seekers.
Nevertheless this very duality is her greatest asset and biggest problem. The mystic as well as CEO co-exist in a single person, generating friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will outline her upcoming legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will a single eclipse another?
This resonates being a cautionary tale within our age of founder transparency: When beliefs are community, ambition and authenticity stroll a high-quality line.
To put it briefly, Mariya Nurislamova is not any everyday CEO. She's a visionary entrepreneur, a channel for spiritual messages, and a cultural determine navigating the messy overlap of business enterprise and perception. Her future moves may perhaps chart new territory—not merely in fragrance, but in how business enterprise leaders condition their identities from the digital spiritual age.